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Archive for the tag “propaganda”

Homage to Veneto

There is no status quo in politics. Things really do fall apart, to quote the overly quoted Yeats. For those of us born after WWII, the seven decades of Pax Europa and subsequent founding of the European Union seemed like a permanent state and a symbol of progress and hope for human solidarity. History, it turns out, really is a cyclical story, where collective human action occasionally succeeds but is often defeated by the other deeper and stronger human impulses: tribalism and greed.

The United States has not been so disunited since 1865. The United Kingdom will not remain united for long (nor, possibly, a kingdom). The European Union, after many expansive years of plenty, is now receding and fighting a losing battle against internal enemies of unity. Despite barbarians outside the gates, the fall of any empire always comes from internal pressure within its borders. In Europe these days, that pressure takes the form of nationalist political parties.

In Spain, the autonomous region of Catalonia held an illegal referendum on independence on 1 October, 2017. In Italy, the regions of Lombardy and Veneto are holding a legal referendum on autonomy on 22 October, 2017. It seems that the first step to independence is greater autonomy, and that is what Lega Nord, the dominant political party in the north of Italy, has been agitating for ever since it was founded in 1991. Though I am not Italian, I have lived in the Veneto region for over 10 years, and this is where I will now focus.

Łiga Veneta (that strange L is supposed to represent elision in the local dialect, though I’ve never heard this elided L at the beginning of a word) is a political party allied with the Lega Nord, both of which ultimately want to secede from the Republic of Italy to form a new nation called Padania. Why would they want to do this? Obviously it’s all about the money. The north of Italy is much wealthier than the south, and supporters of the Lega Nord want to keep all that money for themselves. The central policy platform of the Lega Nord is greater fiscal autonomy and eventual secession. It is a populist right-wing party, strongly opposed to immigration and the EU, allied with like-minded parties in other countries such as the French FN and the Dutch PVV. Just as with these other parties, the Lega Nord are not as popular as they like to appear, and they have never been able to translate their separatist sound and fury into electoral success.

In the 2013 federal elections, they took about 4% of the national popular vote. In the 2014 European Parliament elections, they took about 6%. Even in their regional strongholds of Lombardy and Veneto, they only took 12% and 10% respectively. They have had a bit more success in the regional elections, winning the governorship for both regions, including a record-high 40% in Veneto in 2015. Despite this, the Lega Nord has never won a majority of votes even in its own territory. Part of that is due to the fractious nature of Italian politics and the huge number of political parties appearing on the ballot (I counted over 100 different party “lists” at one point). Maybe a larger part of it is that northern secession is just not as popular as the Lega Nord wants it to be.

Sign advertising the referendum next to my town’s elementary school. It shows the Italian flag torn in half with the intact Venetian flag flying away, an illegal image according to Italian law.

I am writing this one week before the referendum on autonomy, so the results are still in doubt. It seems very probable that the “Yes” vote will win in a landslide, though I’m less sure if there will be a quorum. This is not an election between many different political parties and platforms, but merely a single-issue emotional appeal to the citizens of Lombardy and Veneto to “take control of their history and their future”. A few days ago, I noticed an elderly Italian man stuffing papers in my mailbox, going from house to house on foot doing the same throughout my small town. I thought it was probably a fundraiser for a church event or advertising for the town’s upcoming chestnut festival. Almost everyday mailboxes are stuffed with brochures for supermarkets or other local businesses, but 100% of the time these are distributed by African or Asian immigrants (who probably do this work 12 hours a day for a pittance, all so that those reams of wasted paper can go straight to the bin), not by retirees. When I opened the box, I found a well-made, colorful, 25-page pamphlet supporting the “Yes” vote, full of statistics and other propaganda.

The pamphlet enjoins “The Venetian People” to “rewrite its history” and finishes with the slogan, in Venetian dialect, “Vote Now, or Shut Up Forever.” Catchy. I’m doubtful that the individual tax burden will relent if Veneto becomes autonomous. In fact, the whole referendum seems like a victory for propaganda rather than actual change to the status quo. Unlike the illegal Catalonia independence vote, the Lombardy and Veneto referendum for autonomy is based around a weakly worded question, and even the results would have to be voted on for approval by the full Italian Parliament afterwards. The question appearing on the ballot is: “Do you want the Veneto Region to be given other particular forms and conditions of Autonomy?” Not very specific, to say the least.

Here are the highlights from the pamphlet, all resembling mytho-historical propaganda rather than facts, and none of which seem remotely relevant to the current political or economic situation in Italy:

  • the Veneto civilization is older than the Romans, with foundations in the 13th century B.C., fighting with the Trojans against the Greeks (shouldn’t need much commentary, but my Master’s Degree in Ancient Greek and Roman History gives me reason to be skeptical of this one)
  • the @ symbol was invented by Venetian merchants for commerical reasons (impressive!)
  • Federico Faggin, a scientist from Vicenza, invented the world’s first microprocessor (Faggin was actually my neighbor in one of the apartments I used to rent in Vicenza overlooking the magnificent Basilica Palladiana; I’m doubtful that he supports the referendum despite being named–he has lived mostly in America for the last 50 years, has American citizenship, and received a medal from President Obama in 2009)
  • the American Constitution was inspired by the laws of the Venetian Republic, and Benjamin Franklin entertained himself in Venice for almost a year (almost as impressive as the @ symbol!)
  • the Venetian Republic lasted 1100 years (I’ll concede historical accuracy here, even if “Republic”, just like the earlier Roman variety, meant something more like “oligarchy”, and by the time Napoleon put an end to it the “Serenissima” had been in decline for two centuries)
  • in October 1866 the Veneto became Italian because of a fraudulent referendum, which then caused widespread hunger and forced the people to emigrate to all parts of the world (tendentious and overly simplified; after the Austro-Prussian war, Veneto was passed from Austria to France, who passed it directly to the new Kingdom of Italy according to prior agreements; Italy was unified by force and fortune, not by popular votes)
  • the first state to abolish slavery was the Venetian Republic in the 16th century (difficult to confirm; cherry-picking from a long and complex history)
  • Elena Cornaro, a 17th-century philosopher, was the first woman in the world to receive an academic degree (no qualms with this one; too bad most Venetians or humans today are not more like the highly intelligent philosopher herself)
  • the bells ring at noon to celebrate the Venetian victory over the Turks at the 1571 Battle of Lepanto, which stopped the Muslim advance into Christian Europe (the Venetians single-handedly won the victory with only a bit of help from the Kingdom of Spain, Naples, Sicily, Papal States, Genoa, Tuscany, and a few other friends like England and the Holy Roman Empire; also, this plays into the current Islamophobic narrative of European right-wing parties such as the Lega Nord)
  • the Venetian flag is the only flag in the world with the word “peace” (the actual Latin translation says “Peace to you Mark, my evangelist”; seems similar to when Muslims say “peace be upon him” when they name Muhammed; we could also add that this flag is the only one in the world with a flying lion–impressive!)
  • Veneto has the highest number of volunteers in Italy (can’t find any source data on this; even if accurate it probably counts food-selling volunteers at the ubiquitous town feasts more than anything else)

Yes, that was fun to deconstruct, but propaganda and manipulative emotional appeal for political gain is something that I am always happy to fight against (even if I will probably always be on the losing side). The rest of the pamphlet is a series of tables and cherry-picked statistics basically stating the same thing over and over: that Veneto contributes more money to the federal government than it receives in public services. What a terrible tragedy! A relatively rich region subsidizes other poorer regions in a modern nation-state. It would appear that there is no poverty whatsoever in Veneto, and all its problems comes from the federal government (or immigrants!). This is a widespread opinion among well-off citizens in every developed country; it is the mentality of self-interest over altruism; tribalism over human solidarity.

The last part of the pamphlet takes much time and care to compare Veneto with the Autonomous Province of Bolzano, also known as Alto-Adige or Südtirol, the German-speaking, formerly Austrian region ceded to Italy after World War One. One table shows how Alto-Adige keeps 50% of tax revenue for local administration while Veneto keeps only 24%. One point of emphasis is also that education is completely managed locally in Alto-Adige while in Veneto the federal government manages 70% of the budget. There is no reason given for why this is good for Alto-Adige or bad for Veneto. One obvious point is that Alto-Adige is 100% German-speaking and has always been awarded special autonomous status because of its history and culture (along with four other Italian regions with similar situations: Sicily, Sardinia, Fruili-Venezia Guilia, and Val d’Aosta). I have spent a lot of time in schools across Veneto and I can tell you that a huge number of teachers come from the south of Italy (Veneto has a relatively low educational level and the Southern regions are relatively high, probably because there is no work in the South so more people attend university and get advanced degrees). Many residents of Veneto in general also have roots in other parts of Italy or other countries, especially Romania, Morocco, Moldova, and Albania, since there is more work to be found in here.

One of the main platforms of the Lega Nord and Łiga Veneta is xenophobic anti-immigration, but given the history of Italian emigration (including huge numbers of Venetians, who mostly fled to Brazil, Argentina, and Australia) it seems myopic and hypocritical to use immigration as a rallying cry. There are plenty of racists in Italy, just like every other country in the world, and the presence of more dark-skinned people on their streets and in their schools and companies has scared the natives. This is unfortunately a universal trait in humans that can only be expunged with education, travel, empathy, and an open mind, many of which are sorely lacking in Italy, Europe, America, and the World.

My main question regarding autonomy, secession, and independence is this: why is a smaller political unit necessarily better than a larger one? It seems like flawed logic to me that any given region with mostly arbitrary borders would automatically and by definition be better at governance than a nation-state with mostly arbitrary borders. Why not autonomy or independence for every province, every city, town, village, and house? On the other hand, why isn’t every world region divided into European Union-like entities that together would make up a single world government? The contigencies and accidents of history have determined our present political circumstances. If Princip’s pistol had misfired, if Marshal Ney had taken Quatre Bras earlier, if Ali Pasha hadn’t missed his coffee before Lepanto, if Hektor hadn’t killed Patroklos outside the gates of Troy, history might have turned out differently and there might have been no Veneto, no Italy, and no EU.

Superstrada Pedemontana Veneta

The point is that history and culture are not the same thing as governance. Appealing to history and culture in the name of more fiscal autonomy is incoherent. I see no evidence that an autonomous or independent Veneto government would be any more efficient or less corrupt than the obviously inefficient and corrupt Italian government. On the other hand, I need only to mention Veneto President Luca Zaia’s project of a new highway called the Superstrada Pedemontana Veneta to make the opposite argument. It is an unnecessary highway, that no one asked for, being built across the previously beautiful foothills south of Monte Grappa and the Asiago plateau. It has created a hellscape of endless trucks, dust, and cement where once all you could see were cherry orchards and castles. It is so enormously behind schedule and over budget that it may never be completed. If so, it will be financed by increased taxes on local residents, followed by the additional slap in the face of making it a toll road for the same residents. A recent collapsed tunnel under the hills near my town is the latest construction setback for this environmental and economic disaster. This, along with policies favorable to corrupt, Mafia-driven cementification, enormous banking scandals involving the Popular Bank of Vicenza and Veneto Bank, and the super expensive and useless MOSE flood prevention project surrounding Venice, proves that regional government is no more efficient, capable, or trustworthy than federal government.

Absent oppression or persecution, I see no justification for nationalistic separatist movements. That is why the propagandists of these campaigns, including the Brexiteers, rely on disinformation as well as natural human greed and tribalistic tendencies. There is a difference between Kurdish or South Sudanese independence, and that of Catalonia, Scotland, Lombardy, or Veneto. There is nothing wrong with being a proud patriot or even being appreciative of one’s history and culture; there is something wrong with being a nationalist who bends and misuses that history to suit exclusivistic political aims. The best thing to do is to help one’s country and everyone in it to succeed, rather than retreating into a fantasy world of mythical history and no taxes. What’s needed in Italy, Europe, and the whole world is not more division and greed, but more openness, activism, and human solidarity.

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The Techniques of Propaganda

It’s so easy for propaganda to work and for dissent to be mocked.

–Harold Pinter, playwright and winner of the 2005 Nobel Prize for Literature

It can be difficult to differentiate what defines propaganda as opposed to other forms of persuasion. Propaganda tends to have a level of subjectivity or lack of partiality that allows for its sympathetic interpretation of merely ‘education’ or ‘information’ if it is ‘our side’ who does it, while carrying the negative connotations of the word ‘propaganda’ if it is ‘the other side’ that does it; basically, we understand it depending on whether it comes from Us or Them. In a book by Garth Jowett and Victoria O’Donnell, propaganda is defined as “the deliberate, systematic attempt to shape perceptions, manipulate cognitions, and direct behavior to achieve a response that furthers the desired intent of the propagandist.” In general, it is safe to say that propaganda can be considered a one-sided and biased informational message that appeals to the emotions rather than the intellect. Traditionally, most forms of propaganda have appeared as some form of print media, such as posters, pamphlets, newspapers, etc, while the growth of technology has facilitated its use into radio broadcasts, television, film, and internet. Another aspect to keep in mind is the similarity between propaganda and advertising.

There are a number of problems with propaganda prima facie, but I will contend that its right to exist is not one of them. Since propaganda is subjective, it cannot legally or practically be separated from the right to engage in free and open speech. Problems arise only when propaganda incites violence or hatred, or when the means of propaganda becomes concentrated in too few hands, so that free speech and discussion is subverted. Both of these characteristics lead inexorably towards a totalitarian state, as can be seen in Communism/Stalinism and Fascism/Corporatism (according to Mussolini, “Fascism should more properly be called Corporatism because it is the merger of state and corporate power”). Therefore, all speech inciting hatred/violence/intolerance must not be tolerated (as I discussed in a previous post called Karl Popper and the Paradox of Tolerance). Even more importantly, perhaps, there should be a highly diverse, independent, and critical media.

This latter point is important because the influence of propaganda can only be mitigated when there is ample information available in an open marketplace of ideas that can challenge the monopolization of propaganda by any particular interest group. According to a 2012 study by Freedom House, roughly one third of  countries have a Free Press, one third Partly Free, and one third Not Free. Today in China, for example, all media is state-controlled and the internet is censored (and this in a country of 1.4 Billion). In Russia, the media is heavily controlled and intimidated by the de facto single party. In America, while the situation is obviously not so grave (the USA is ranked 22nd out of 197 countries in press freedom), there have been some rather disquieting trends, however. In the last 30 years, especially since the Reagan administration, the number of major corporations that control almost all of the American media market has dropped precipitously from 50 to a mere 5. The dissemination of information, therefore, has been concentrated in fewer and fewer hands, with a corresponding diminution of diversity of information and opinion. Thus, the propaganda that is now spread by these few corporations is more powerful, more difficult to challenge, and more difficult for normal citizens to detect truth from lies. See this interesting article on the website Truth-Out for more information on the centralization of informational control. Additionally, the competition between the more powerful media interests becomes more fierce and more partisan, leading to less nuance and rationality in political discussions, and more demonizing of those who have different opinions.

We have seen all of these things happening in America recently. With the elections approaching in November, we will see yet more polarization of all political issues into narrow corporate interests for one side or the other. The fact that unlimited and secret money can be spent on this propaganda ensures that things will get much worse before they get better. The only solution is an educated and aware citizenry who judges issues on their merits and not on emotional propaganda. Fortunately, in America, the internet is not yet censored or controlled by the major media corporations, and is therefore the best place to gather and evaluate information in an objective and productive way. (For more information on the deeper issue of social control through propaganda, which I am not prepared to discuss at this time, see for example Noam Chomsky’s 1988 book Manufacturing Consent [excerpts here]).

The captivating Wikipedia article on propaganda lists 52 specific distinct techniques for generating propaganda and manipulating the receivers of the message. Ideally, I would like to have given some specific examples of how they are each used to influence or misinform people in practice, but in the name of brevity and the maintenance of at least nominal objectivity, I will leave it up to you to use your own imagination. Hopefully, you will also be more on the lookout for such techniques in the media at large (including advertising, which is often indistinguishable from propaganda). If we recognize it and understand it rationally, it already loses much of its power and allows us to maintain more political and intellectual independence.

Ad hominem
A Latin phrase that has come to mean attacking one’s opponent, as opposed to attacking their arguments.
Ad nauseam
This argument approach uses tireless repetition of an idea. An idea, especially a simple slogan, that is repeated enough times, may begin to be taken as the truth. This approach works best when media sources are limited or controlled by the propagator.
Appeal to authority
Appeals to authority cite prominent figures to support a position, idea, argument, or course of action.
Appeal to fear
Appeals to fear and seeks to build support by instilling anxieties and panic in the general population, for example, Joseph Goebbels exploited Theodore Kaufman’s Germany Must Perish! to claim that the Allies sought the extermination of the German people.
Appeal to prejudice
Using loaded or emotive terms to attach value or moral goodness to believing the proposition. Used in biased or misleading ways.
Bandwagon
Bandwagon and “inevitable-victory” appeals attempt to persuade the target audience to join in and take the course of action that “everyone else is taking”.
Big Lie
The repeated articulation of a complex of events that justify subsequent action. The descriptions of these events have elements of truth, and the “big lie” generalizations merge and eventually supplant the public’s accurate perception of the underlying events. After World War I the German Stab in the Back explanation of the cause of their defeat became a justification for Nazi re-militarization and revanchist aggression.
Black-and-white fallacy
Presenting only two choices, with the product or idea being propagated as the better choice. For example: “You’re either with us, or against us….”
Classical conditioning
All vertebrates, including humans, respond to classical conditioning. That is, if object A is always present when object B is present and object B causes a negative physical reaction (e.g., disgust, pleasure) then we will when presented with object A when object B is not present, we will experience the same feelings.
Cognitive dissonance
People desire to be consistent. Suppose a pollster finds that a certain group of people hates his candidate for senator but love actor A. They use actor A’s endorsement of their candidate to change people’s minds because people cannot tolerate inconsistency. They are forced to either dislike the actor or like the candidate.
Common man
The “plain folks” or “common man” approach attempts to convince the audience that the propagandist’s positions reflect the common sense of the people. It is designed to win the confidence of the audience by communicating in the common manner and style of the target audience. Propagandists use ordinary language and mannerisms (and clothe their message in face-to-face and audiovisual communications) in attempting to identify their point of view with that of the average person. For example, a propaganda leaflet may make an argument on a macroeconomic issue, such as unemployment insurance benefits, using everyday terms: “Given that the country has little money during this recession, we should stop paying unemployment benefits to those who do not work, because that is like maxing out all your credit cards during a tight period, when you should be tightening your belt.”
Demonizing the enemy
Making individuals from the opposing nation, from a different ethnic group, or those who support the opposing viewpoint appear to be subhuman (e.g., the Vietnam War-era term “gooks” for National Front for the Liberation of South Vietnam aka Viet Cong, or “VC”, soldiers), worthless, or immoral, through suggestion or false accusations.Dehumanizing is also a termed used synonymously with demonizing, the latter usually serves as an aspect of the former.
Disinformation
The creation or deletion of information from public records, in the purpose of making a false record of an event or the actions of a person or organization, including outright forgery of photographs, motion pictures, broadcasts, and sound recordings as well as printed documents.
Euphoria
The use of an event that generates euphoria or happiness, or using an appealing event to boost morale. Euphoria can be created by declaring a holiday, making luxury items available, or mounting a military parade with marching bands and patriotic messages.
Fear, uncertainty and doubt
An attempt to influence public perception by disseminating negative and dubious/false information designed to undermine the credibility of their beliefs.
Flag-waving
An attempt to justify an action on the grounds that doing so will make one more patriotic, or in some way benefit a country, group or idea the targeted audience supports.
Glittering generalities
Glittering generalities are emotionally appealing words that are applied to a product or idea, but present no concrete argument or analysis. This technique has also been referred to as the PT Barnum effect.
Half-truth
A half-truth is a deceptive statement, which may come in several forms and includes some element of truth. The statement might be partly true, the statement may be totally true but only part of the whole truth, or it may utilize some deceptive element, such as improper punctuation, or double meaning, especially if the intent is to deceive, evade, blame or misrepresent the truth.
Labelling
A euphemism is used when the propagandist attempts to increase the perceived quality, credibility, or credence of a particular ideal. A Dysphemism is used when the intent of the propagandist is to discredit, diminish the perceived quality, or hurt the perceived righteousness of the Mark. By creating a “label” or “category” or “faction” of a population, it is much easier to make an example of these larger bodies, because they can uplift or defame the Mark without actually incurring legal-defamation. Example: “Liberal” is a dysphemism intended to diminish the perceived credibility of a particular Mark. By taking a displeasing argument presented by a Mark, the propagandist can quote that person, and then attack “liberals” in an attempt to both (1) create a political battle-ax of unaccountable aggression and (2) diminish the quality of the Mark. If the propagandist uses the label on too-many perceivably credible individuals, muddying up the word can be done by broadcasting bad-examples of “liberals” into the media. Labeling can be thought of as a sub-set of Guilt by association, another logical fallacy.
Latitudes of acceptance
If a person’s message is outside the bounds of acceptance for an individual and group, most techniques will engender psychological reactance (simply hearing the argument will make the message even less acceptable). There are two techniques for increasing the bounds of acceptance. First, one can take a more even extreme position that will make more moderate positions seem more acceptable. This is similar to the Door-in-the-Face technique. Alternatively, one can moderate one’s own position to the edge of the latitude of acceptance and then over time slowly move to the position that was previously.
Lying and deception
Lying and deception can be the basis of many propaganda techniques including Ad Homimen arguments, Big-Lie, Defamation, Door-in-the-Face, Half-truth, Name-calling or any other technique that is based on dishonesty or deception. For example, many politicians have been found to frequently stretch or break the truth.
Managing the news
According to Adolf Hitler “The most brilliant propagandist technique will yield no success unless one fundamental principle is borne in mind constantly – it must confine itself to a few points and repeat them over and over.” This idea is consistent with the principle of classical conditioning as well as the idea of “Staying on Message.”
Name-calling
Propagandists use the name-calling technique to start fears and arouse prejudices in their hearers in the intent that the bad names will cause hearers to construct a negative opinion about a group or set of beliefs or ideas that the propagandist wants hearers to denounce. The method is intended to provoke conclusions about a matter apart from impartial examinations of facts. Name-calling is thus a substitute for rational, fact-based arguments against the an idea or belief on its own merits.
Obfuscation, intentional vagueness, confusion
Generalities are deliberately vague so that the audience may supply its own interpretations. The intention is to move the audience by use of undefined phrases, without analyzing their validity or attempting to determine their reasonableness or application. The intent is to cause people to draw their own interpretations rather than simply being presented with an explicit idea. In trying to “figure out” the propaganda, the audience forgoes judgment of the ideas presented. Their validity, reasonableness and application may still be considered.
Obtain disapproval or Reductio ad Hitlerum
This technique is used to persuade a target audience to disapprove of an action or idea by suggesting that the idea is popular with groups hated, feared, or held in contempt by the target audience. Thus if a group that supports a certain policy is led to believe that undesirable, subversive, or contemptible people support the same policy, then the members of the group may decide to change their original position. This is a form of bad logic, where a is said to include X, and b is said to include X, therefore, a = b.
Oversimplification
Favorable generalities are used to provide simple answers to complex social, political, economic, or military problems.
Pensée unique
Enforced reduction of discussion by use of overly simplistic phrases or arguments (e.g., “There is no alternative to war.”)
Quotes out of context
Selectively editing quotes to change meanings—political documentaries designed to discredit an opponent or an opposing political viewpoint often make use of this technique.
Rationalization (making excuses)
Individuals or groups may use favorable generalities to rationalize questionable acts or beliefs. Vague and pleasant phrases are often used to justify such actions or beliefs.
Red herring
Presenting data or issues that, while compelling, are irrelevant to the argument at hand, and then claiming that it validates the argument.
Scapegoating
Assigning blame to an individual or group, thus alleviating feelings of guilt from responsible parties and/or distracting attention from the need to fix the problem for which blame is being assigned.
Slogans
A slogan is a brief, striking phrase that may include labeling and stereotyping. Although slogans may be enlisted to support reasoned ideas, in practice they tend to act only as emotional appeals. Opponents of the US’s invasion and occupation of Iraq use the slogan “blood for oil” to suggest that the invasion and its human losses was done to access Iraq’s oil riches. On the other hand, supporters who argue that the U.S. should continue to fight in Iraq use the slogan “cut and run” to suggest withdrawal is cowardly or weak.
Stereotyping
This technique attempts to arouse prejudices in an audience by labeling the object of the propaganda campaign as something the target audience fears, hates, loathes, or finds undesirable. For instance, reporting on a foreign country or social group may focus on the stereotypical traits that the reader expects, even though they are far from being representative of the whole country or group; such reporting often focuses on the anecdotal. In graphic propaganda, including war posters, this might include portraying enemies with stereotyped racial features.
Straw man
A straw man argument is an informal fallacy based on misrepresentation of an opponent’s position. To “attack a straw man” is to create the illusion of having refuted a proposition by substituting a superficially similar proposition (the “straw man”), and refuting it, without ever having actually refuted the original position.
Testimonial
Testimonials are quotations, in or out of context, especially cited to support or reject a given policy, action, program, or personality. The reputation or the role (expert, respected public figure, etc.) of the individual giving the statement is exploited. The testimonial places the official sanction of a respected person or authority on a propaganda message. This is done in an effort to cause the target audience to identify itself with the authority or to accept the authority’s opinions and beliefs as its own.
Third-party technique
Works on the principle that people are more willing to accept an argument from a seemingly independent source of information than from someone with a stake in the outcome. It is a marketing strategy commonly employed by Public Relations (PR) firms, that involves placing a premeditated message in the “mouth of the media.” Third-party technique can take many forms, ranging from the hiring of journalists to report the organization in a favorable light, to using scientists within the organization to present their perhaps prejudicial findings to the public. Frequently astroturf groups or front groups are used to deliver the message.
Thought-terminating cliché
A commonly used phrase, sometimes passing as folk wisdom, used to quell cognitive dissonance.
Transfer
Also known as association, this is a technique that involves projecting the positive or negative qualities of one person, entity, object, or value onto another to make the second more acceptable or to discredit it. It evokes an emotional response, which stimulates the target to identify with recognized authorities. Often highly visual, this technique often utilizes symbols (e.g. swastikas) superimposed over other visual images (e.g. logos). These symbols may be used in place of words.
Selective truth
Richard Crossman, the British Deputy Director of Psychological Warfare Division (PWD) for the Supreme Headquarters Allied Expeditionary Force (SHAEF) during the Second World War said “In propaganda truth pays… It is a complete delusion to think of the brilliant propagandist as being a professional liar. The brilliant propagandist is the man who tells the truth, or that selection of the truth which is requisite for his purpose, and tells it in such a way that the recipient does not think he is receiving any propaganda… […] The art of propaganda is not telling lies, bur rather selecting the truth you require and giving it mixed up with some truths the audience wants to hear.”
Virtue words
These are words in the value system of the target audience that produce a positive image when attached to a person or issue. Peace, happiness, security, wise leadership, freedom, “The Truth”, etc. are virtue words. Many see religiosity as a virtue, making associations to this quality effectively beneficial. Their use is considered of the Transfer propaganda technique.

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